- Traditional Focus Groups, Mini Groups and Triads provide an open setting to share, discuss and identify consumer and customer perceptions. The group dynamic creates an ideal environment for respondents to interact and build upon ideas thereby expanding the richness and context.
- Individual Depth Interviews (IDIs) allow a deeper dive into the subject matter without a fear of group influence or bias. IDIs area particularly effective when evaluating advertising creative, discussing complex topics or when exploring sensitive or potentially embarrassing subjects.
- Dyads and Friendship Groups use the dynamic of influence to help develop a deeper understanding of perceptions or the decision process. This technique is particularly effective to gather insights when two or more individuals (e.g., couples, moms/children, teen peers) have an effect on behaviors.
Traditional Qualitative
In-person interviews are an invaluable tool to help discover the driving forces behind your consumer’s actions. These tried and true techniques use face-to-face interactions to see, hear and explore how consumers react to stimuli. Use our extensive toolbox of techniques to dig deep and understand the cognitive, affective and behavioral components of your target’s attitudes and beliefs.