Creative And Promotional Agencies

In today’s cluttered world identifying a unique and ownable creative strategy has become challenging. At BrandExplorers we partner with agencies to help manage the delicate agency-client relationship and deliver research that is focused on the brand issues without inhibiting the creative process. We combine our knowledge of the consumer with a detailed understanding of the creative process to help agencies develop advertising, promotions and packaging that deliver truly breakthrough creative. Discover how we can uncover opportunities to increase your consumer learning and enhance the quality and success of the creative process.

Examples Of Our Agency Specialties

Attitude, Awareness and Usage – develop an understanding of the brand landscape and quantify the size of your opportunity.
Brand Positioning – examine consumer perceptions and opinions to map the core equities that differentiate brands.
Creative Optimization – ensure the creative strategy is clear, concise and breaks through clutter.
New Concept Development and Optimization – evaluate advertising, promotion or packaging concepts to identify opportunities for refinement.
Shopper Insights – observe and discover the motivators to brand selection within the consumer’s natural environment.

View Case Studies