Examples Of Our CPG Specialties

  • Brand Identity and Category Assessment – deep dive into consumer opinions and perceptions of your brand’s competitive landscape.
  • New Concept Development – evaluate and refine concepts to ensure the core idea is meaningful and motivating.
  • Shopper Insights – in-depth investigation of attitudes and drivers of consumer behaviors at the point-of-purchase.
  • Market Segmentation – segment consumers to identify the true target that will drive volume and profit for your brand.
  • Advertising and Promotion Optimization – ensure the creative message is clear, concise and breaks through category clutter.