To assist in developing a new non-carbonated beverage strategy Minute Maid was interested in assessing awareness, perceptions and equity of various beverages within several strategic foodservice channels. This data was seen as an essential input to help improve incidence and focus profit for both the various beverage manufacturers and chains.
The BrandExplorers developed a comprehensive online quantitative research study among past 90 day diners in two key foodservice channels. Data were gathered to help identify potential areas of improvement including branding, promotional programming and product quality.
The research successfully quantified awareness, segmented the consumer base and identified opportunities to improve the brand activation. These findings led to a new focus on branding within two strategic accounts and a significant increase in volume.